Train Your Mind | David Hitz | The Sean Trace

I didn’t realize how much my brain was holding me back until this conversation. 

Sitting down with David Hitz, a mental performance coach using neuroscience, I unpack what it really means to train your mind like your body. From handling pressure in high-stakes moments to using visualization not just for success but for failure and recovery, this episode completely shifted how I think about resilience, confidence, and growth. We dive into neuroplasticity, breathwork, and the real tools that help you stop spiraling and start moving forward with clarity. If you’ve ever felt stuck in your own head, this is the conversation that might change everything. 

So what would happen if you started training your mind as intentionally as you train everything else? 

Transcript

SPEAKER_00 0:00

Visualize success. Cool, great. Um, but if you don't also visualize the failure, and more importantly, in my opinion, the recovery and what that looks like, then you're actually not gonna be prepared. Because as soon as you don't hit that success, you get in your head again. Right. And so far too often, when you're training and you're in practice, failure is inevitable. Mistakes happen, they will happen. Everyone understands that everybody knows that. And so from a physical standpoint, you're preparing. But from a mental standpoint, if you're not also doing the same type of reps in your head, you're not going through what a miss looks like and how you recover from that, or if you fall and tumble, or if whatever the situation is, right? If you slip on the ice, if you're playing hockey. And so if you don't actually go through the process of what that looks like, then you're not training your brain to be prepared for that situation. And so that's one of the things that I think is most helpful is really you're you're setting yourself up for success to be um to be able when you can recover, right? And when you can very clearly ask yourself and answer what is the next best move for me to make? And so for me, that training process is showing your brain one, what's possible with success, but two, how to recover when you don't hit that right away so that you can keep going.

SPEAKER_01 1:38

Welcome everybody back to the Sean Trace show. I've got an awesome guest with me today. Would you like to tell people who you are and a little bit about what you do?

SPEAKER_00 1:45

I'd love to. My name is David Hitts. Um, I am a mental performance coach using neuroscience to help athletes to improve their game, uh, as well as CEO of a company called Athlete Narrative, where we help athletes to get recruited and play in college.

SPEAKER_01 2:01

That's awesome. How did you start out down this path? What was it that that pulled you? Like, why did you say I wanted to start working with athletes?

SPEAKER_00 2:10

Um I didn't at first, actually. Um, it's it kind of happened organically. And so part of how far back do you want me to go? Dude, as long as as far as you'd want to go, man. I'm I'm here, I'm here all night. Um so part of my origin story uh started in 2020 when my older brother, Skyler, died by suicide and really rocked our world, obviously, as a family. And it was one of those events that um, you know, you have to kind of decide what your path forward is. Are you going to allow grief to kind of keep a hold of you? Or are you going to take control of that process a little bit more? You know, how am I taking care of myself? All those things, right? And so I looked at myself and it was just like, am I taking care of myself? What does that look like? Could I take better care of myself? And so in that process, I started to figure out, okay, I need to be more intentional with my spiritual health. I need to be more intentional with my mental health, with my physical health. And during that time, I had a mentor that um had kind of slapped me across the face, was like, dude, I have told you about neuroscience for years and years. And um, and she's someone that is a well-respected female all over the country in conflict resolution and neuroscience. And we mediated together and uh and would do some trainings. And she was like, now's the time. And so she and I actually together went through uh this course through MIT in neuroscience, and it really started me down this path of understanding how the brain really impacts our lives and an understanding of by simply being more intentional, and yes, it's more complex, but by being more intentional with how you operate and what you do, it allows you to have a much more clear path forward. And and so as I started down on that road um working on my own stuff, it just naturally happened that people would ask me, Hey, what are you doing? You things are different, you seem in a better place, all of this. And and so I'd kind of share that. And so I kind of transitioned from doing some of the work that I was doing with um teams and conflict resolution sort of stuff, because that's what my my master's is in, to coaching with um mental performance and individuals and things like that. And and so I did that for uh for a few years, and then one of my friends came to me and said, Hey, what do you know about running tech teams? And I said, Well, tech a little bit. I said, Teams 100%. I said, name the size of the team. You know, at that point I had run teams from you know, a couple people up to 250 people, and was one of those things that I said, what do you got? Right. And so he said, Well, we're kind of developing this app and blah, blah, blah. And we I think he'd be a really good fit. And uh, and so I started with athlete narrative. And as a company, we started with social branding, right? Helping athletes to position themselves better for NIL opportunities and things like that. And so by working with these athletes, um, it just naturally happened that I really I had a several people ask, hey, do you do you do this coaching for athletes as well? I said, Yeah, sure, why not? Right? The the principles apply. Um, and as I got into it more and more, I just really liked working with athletes and um and kind of just hit my stride. And so that's how it all happened, where I went from where I was to working uh primarily with athletes. And it um I will say not everyone that I work with is an athlete. Um, but again, the rules, the principles, the foundational things that I teach um and work with people on apply.

SPEAKER_01 6:22

That's that's that's a powerful story. It's interesting too that um I I talked earlier uh this week with Brian May and uh sorry, not Brian May, Jimmy May. He's uh Navy SEAL, uh former Navy SEAL, had like ran a bunch of the SEAL teams on the West Coast. And um it was interesting because he's now running a uh a group to help SEAL fight in combat, depression, and suicide. And it was interesting that he for him, you know, when he had, but he was he's like talking about how there's a this he was faced with a choice of of making these changes. And there was a lot of the mentality that he said that people have to, there's like he's been seeing more and more and more about how he's trying to change the way he looks at things and helps people approach things. And you know, there's because it's everything that we work through in life. I had I had something that happened and it was really tough for me yesterday, uh last week. I I'm I have a financial podcast because I did not grow up good with money. And I started my growing money podcast to learn about money and to talk to these financial professionals. And in that process, I met this one guy and he became my CFP. Really great guy. I still love him to pieces, awesome person, awesome human being. His business went under. And he had to call to inform me that he uh wouldn't be able to help me with my finances anymore, and that he had to go back and get a job. And dude, the panic that started to come in at that moment is like I was just like, here is a person that I'm depending upon. You know, if we're heading into tax season, and I'm just like, ah, oh god, you know, but I had to sit there and slow myself down and just start to try to try to center for a second. I played um not crazy hype, but I played uh volleyball at a at a collegiate level. I played high school, played in college. We weren't D1 or anything. It was like it was NAIA, you know, D3, but you know, it's still we played against some top teams.

SPEAKER_00 8:40

And it's still hard to be a college athlete. I don't care what division you're in, it's freaking hard. It was hard.

SPEAKER_01 8:47

And I I the first two years I tried I played all the time, got in my junior year, rode the bench, but I mean, the times that I was in the game, there was one time that we were playing against um against Berkeley. We're playing against Cal. And my coach had pulled like our star player out, and he's like, Sean, you're in. And I'm like, Oh dear God, man, like pressure's on me right now. Like the star guy is like swinging and missing. And like at that moment, like one of the things that uh I had been doing before I was in um before I got into uh played college volleyball, I had done martial arts a long time. Uh I'm a black belt and Japanese style judo, uh jujitsu, which is kind of like judo. Okay, and I got really good at sparring and getting tossed around a room and like these pressure situations. And when I moved into the game, I'm like, well, what's the worst that can happen? You know, what's the worst that can happen? Like, I make a fool of myself, but I just had to get my mind right. And I just went in and executed. And like my coach looked at me, he's like, Sean, do the same thing we're doing in practice. Dude, you've done this a million times. But when you get in your head, man, it makes you feel like the worst case scenarios running over and over again. And I wanted to ask you this because you you talk about training the brain like the body, but like what does that look like? You know, how does a person who's getting ready to go from here to here even do that, you know?

SPEAKER_00 10:20

Yeah. So there's uh obviously there's several layers to it, and there's there's different tools that we pull from in the coaching. And one of the things that I feel like is most helpful in those situations um is so you talked about your coach saying, hey, just do it like we do in practice, right? That's from a very physical side of things, right? Yeah, and you rely on reactions that you've patterned over time, right? If X happens, I'm I do Y. Cool, great. Um, but we have to approach the brain in a very similar way. Um, and one of the best tools that I believe uh helps in this is visualization. And one of the things that a lot of people talk about um for when you are doing visualization is they just they say, hey, just put in the reps, right? Um, you know, visualize success. Visualize success. Cool, great. But if you don't also visualize the failure, and more importantly, in my opinion, the recovery and what that looks like, then you're actually not gonna be prepared. Because as soon as you don't hit that success, you get in your head again. Right. And so far too often, when you're training and you're in practice, failure is inevitable. Mistakes happen, they will happen. Everyone understands that everybody knows that. And and so from a physical standpoint, you're preparing. But from a mental standpoint, if you're not also doing the same type of reps in your head, you're not going through what a miss looks like and how you recover from that, or if you fall and tumble, or if whatever the situation is, right? If you slip on the ice, if you're playing hockey. And and so if you don't actually go through the process of what that looks like, then you're not training your brain to be prepared for that situation. And so that's one of the things that I think is most helpful is really you're you're setting yourself up for success to be um to be able when you can recover, right? And when you can very clearly ask yourself and answer what is the next best move for me to make. And so for me, that training process is showing your brain one, what's possible with success, but two, how to recover when you don't hit that right away so that you can keep going.

SPEAKER_01 12:53

Love it and make sense because um I was thinking about, you know, the one of the things that we train in judo is you train the throws, you train the throws, you train the throws, you think, yay, I'm gonna succeed. But then one of the big core parts of it is working on counters. Like when they start doing something, like, let's start prepping for failure, let's start prepping for when things go wrong. And there's a whole art to counters of of uh them doing a move on you that you just messed up. I um was one of my friends, uh Trey, he worked with he was uh worked with the helicopters, the night stalkers. The night stalkers are the helicopters that work with the special forces. So if the Knights, Navy SEALs or Delta or anyone is flying into a location, they are flying on one of these little tiny helicopters. And there's these teams that he was one of the teams that kept these helicopters working in top shape. Now, he would tell me before mission, he would see these guys and they would tape out on the ground the shape of a building, and they would then run through their their thing, like it's just taped out on the field. They're like they already done all this prep before. And one of the things that like that he was saying is like they were planning for every possible scenario. And some of those were things going horribly wrong. Like, and that was what he said. It's like they're not planning for every right scenario, they're planning for like we clean clear this room, but we walk in and suddenly some dude jumps out from over there because we didn't look there, you know?

SPEAKER_00 14:23

Right.

SPEAKER_01 14:24

That's what they prep for.

SPEAKER_00 14:26

That's if you don't approach it in that way, um, then inevitably you're you're gonna get stuck. Right. And and that's where, you know, one of the things that I work with people on is when you do get stuck, okay, how do we recover quickly? Right. And more often than not, um, for me, I use kind of a combination of breath work and somatics and and things like that. And but really it's giving yourself all the tools that you need in order to intentionally move forward, regardless of where you're at. Yeah.

SPEAKER_01 15:01

Well, it's interesting too because um a lot of athletes, a lot of people in general think they're mentally tough until they're not, you know, even myself included. I'm like, I've got it together, and suddenly you hit some wall, you're like, oh my gosh.

SPEAKER_00 15:17

And then your girl calls and you're and he's like, dude, bad news.

SPEAKER_01 15:21

Yeah, bad news, the firm's closed, and you're like, oh God, you know, but what's the difference between confidence and like a fragile ego? You know, because it's like you know, I I've seen people that acted all tough, and then I remember like one of the best examples when I was in high school, we um we went paintball, like when paintball was first starting to get like fun, like yeah, I'm gonna get a little risque here.

SPEAKER_00 15:49

I've got a scar right here. I don't know if you can see that from a paintball.

SPEAKER_01 15:54

Dude, you know, you know, man. But we were like rolling up to the paintball place, and this one dude was always talking. You remember, you know, the guy in high school is like, yeah, man, I can climb that dude. Yeah, I bitch five. You know, I just always talking. Paintball started flying. He was hiding behind the barrier crying. And I was like, what happened, man? He's like, I don't know. And he was everyone's laughing. He at least he took it in stride. He's like, I don't know what happened, man. I just lost it. But it was interesting too because he was the tough guy in our class. But yet when when when things went got tough, there was this this this fragile like nature to that, you know, there's no judgment, but I was just trying to figure out what happens there, you know.

SPEAKER_00 16:43

Yeah, I think um one of the things that helps with confidence is clarity. Um, clarity with who you are and who you are becoming. And so as I work with athletes and and humans in general, right? We talk about that training of the brain. Um, one of the things that I have everybody do is work on future self-meditation. What does that look like? In an ideal world, what are you like in your future? And and then we continue to kind of train the brain in that of what's possible, what does that look like? And the more detailed, the better. And as you get more clear with that, it then allows you to get more clear with what your next steps are. And so that clarity helps build the confidence of where you're going. And so it when you get into those situations, if you are more sure of where you're going, you just have to take the next step. Right. Yeah. That's what it's about. And and so that confidence comes from getting clear with who you are, where you're going, right? And and some of that is, you know, understanding kind of the bigger purpose of why you're doing what you're doing. What is that why? Um, there's a killer YouTube video that my dad sent me uh probably a little over a year ago. And it's this demonstration of why the, you know, why the why matters. And there's this person that's given a lecture and whatever they say, okay, hey, this person of the audience, go ahead and sing this song. And he starts singing it. And he's got a good voice, right? And it's like, oh, okay, cool. Now I want you to sing it again, but this is the scenario that you're in. This is the why behind it. And he and he just kind of gives him 10, 15 seconds, and then the guy starts belting it. But there is so much more heart and feeling, and it really shifts a hundred percent. And it was such a simple demonstration of how important the why is. And so you look at who you are, where you're going, but you bring in that why. Why are you doing any of it? Yeah, what matters most? And and that then again just helps build that confidence because crap happens, life happens, and so in those moments you choose: is life happening to me or is life happening for me? Am I the victim or the benefactor? And so it helps you to just keep moving forward the next best move.

SPEAKER_01 19:18

I um two things I want to unpack there. I like them both. I studied acting, one of my many life iterations, weird things, which weird shit that Sean has done. Um, and uh it was interesting because I I I studied with Ivana Chubbuck, who's got this great method, and actually she's an awesome, awesome individual, awesome teacher. I think more people should study acting because you learn a lot about your life and yourself. And it's a really powerful thing. Because one of the things that's really powerful about Ivana Chubbuck's method is that she talks about goals and objectives, and they're a core part of your character. And you have to know what your character, your overarching objective, and then each scene has an objective, you know. So you know, and some character, we might be trying to do something, even a villain, they have these overarching objectives as well, you know. Is it to be loved? Is it to be accepted? Is it to be, you know, what is it? And you look at those things, and then as the character moves through it, it gives them this purpose. Because if you don't have those objectives, you know, it's kind of hard to anchor into something. And I mean, for an athlete, what is it that you're doing it for? For a person that's a business person, what is it that you're doing it for? Going back to the story about the objectives, like it gives meaning to something. I I when I was um in my writing phase, I I was writing this like trying to a teaching phase. I was teaching students about writing. And I said, okay, let's let's take two versions of a story. Story number one, you are going up to rescue someone in the building next door. Okay, so you walk out of your house, you walk across the street, you press the later button, you go up. Hey guys, ready to go? Okay, let's go. You come back down, done. Moving over, right? There's not much challenge, you know. You have an objective, but like when you start putting the challenges in there and the obstacles, all right. Well, you start going from here to there, the elevator's down. Okay. Well, you gotta walk up all those flights of steps. Okay, let's make it harder. Um, it's filled with like mafia, all right. Wow, that's really also, you know, there's mafia in the building. Um, and then the mafia, everyone knows kung fu. Okay. Oh, dude, now we're getting harder. All right. The ninja mafia. Yeah. Yeah. Your your your brother's upstairs in the building has been taken over by like the mafia drug lord dealer, Kung Fu guy. Sounds crazy, but that's the story for the movie The Raid, which was an absolute hit because this guy had to go into a building and fight his way up all of these levels in this building with some new bad guy in each level. It was one of the best indie movies that ever came out. And it was so good because you have a strong Y, and then you have all these obstacles in the way. If you haven't anybody who hasn't watched The Raid, Go watch the raid. The raid one is amazing. The raid two, not the same, but the raid one was still good. It's an Indonesian movie. It's ridiculously good, which leads to my next question. Um, you know, as people are going through this stuff and are trying to improve and trying to get to a place where they can get uh and train their brain, you focus on neuroplasticity. Where do people misunderstand it the most? And what can people do to understand it and kind of apply it to their lives?

SPEAKER_00 22:31

Yeah, so neuroplasticity in the most simple way is your brain will continue to learn, grow, change, evolve over time, right? The beauty of the brain, and just overall, as we learn and grow from kids and then up, is you kind of get some of this hardware-software relationship, and your brain's still developing and all these things till you're about 25. And and that's all great, right? We need the brain development, we need all these things. Um, but that doesn't mean that when your brain is physically done developing, that you can't still learn, right? And so you've talked about the multiple iterations of Sean, right? The acting, the writing, right? There's music, it clearly is a big part of your life. You've got guitars on the wall, you've got an amp behind you, which means you don't just have it up for decoration. And there's one guitar leaning in the corner, right? So, like there's multiple iterations. And so for me, when you look at neuroplasticity, it's it's that brain's ability to learn, grow, and evolve. And as you have an understanding of that, one of the things that makes the difference is your brain is gonna evolve and learn and grow regardless. But if you are intentional with how you're learning and growing, you can really tap into the power of neuroplasticity that we all have in us to become that version of yourself that you really want to become. And there's certain principles of neuroplasticity that help us to more or less hack the system, right? You've got time and repetitions and certain windows of time within the day that your brain is a little bit more um able and malleable to learn, grow, kind of solidify some of these principles, right? And so um, you know, anchoring the day with certain things in the morning and certain things in the evening, that hour window right after you wake up, right before you go to bed, as long as you've got a regular routine, really helps you to kind of tap into the power of that neuroplasticity and be much more intentional with your growth and the changes that are gonna occur. And so for me, neuroplasticity gives me hope that we're not stuck, right? We're not always gonna be where we're at. Um, we can change, you can teach an old dog new tricks, right? That old adage of, oh, you can't teach a BS, right? Like that's that's not the case, right? And anybody that's actually adopted a dog or any of that stuff rehomed, you can teach dogs new. And so it's kind of a funny phrase that people have, but um we really can change. And so by understanding simple principles about how the brain works, it allows you to evolve and change and learn in a very intentional way. I love that.

SPEAKER_01 25:40

One of the things, too, is like that I was thinking about is it the intentional way, it reminds me of alignment, you know, um who you are and who you want to become, you know, because I might be here, but I want to be here, you know. I want to go from Sean, who's doing podcasts in his in his office late at night, to Sean that's got the podcast being like his main thing, you know. Like I say, that's my dream. But if I want to get from here to here, I have to align and then pick that path and then make the things happen. Like, how do you actually measure someone being in alignment, you know? And am I getting alignment right or am I completely off base on this?

SPEAKER_00 26:28

Um, so I think one thing, like measuring it, um there's not KPIs for something like that, right? That you don't have metrics that you're like keeping track of and all of that. Um, but there is really a um an overarching calm and peace and kind of feeling that comes when you are more in alignment. And and so one of the things that for me was really helpful is understanding impossible goals and the idea of the bigger you dream, the bigger the goal, um, the more clear the path. And and there's lots of people who have talked about this. One book that I really like is Um 10X is easier than 2X by Ben Hardy. And it very clearly lines out that you can grow 2x in a lot of different ways, right? Um almost in it, I mean, almost innumerable. Like if you want to just get that much better at this, just literally like 2x, you can choose so many different paths. But if you want to go 10x or you want to go 100x or whatever that larger number X is, the more clear the path becomes. If you want to play professional soccer, you don't have a million paths that are gonna take you there. You've got like two, maybe three, if you're super, super connected. Um, but it's very clear how you get there, right? And that's a big goal. And so the bigger the goal, the bigger the dream, the more clear the path is to get there. And so if it doesn't freak you out a bit, Sean, of where you want to go, then you're probably not thinking big enough because the path won't be as clear.

SPEAKER_01 28:28

That's such a great statement. And I I love that because it's like sometimes I think that so many people do get scared of dreaming big, though. You know, they get scared and they we play small. But I think that I love the biggest dreams that I've ever had have felt like the things lined up in front of me. And that's just awesome because it it seemed straightforward and it seemed like it was just like, like you said though, like you do this step, and then the next step becomes the next step that you take. And it's like things become simple when you can kind of simplify it that. Um, but you know, when you start, when a person starts spiraling, you know, and you start getting sidetracked or you start getting up in your head, what are some of the simplest tools or or things that they can do to kind of keep themselves from spiraling? You know, is it breath work? Are there other things that help?

SPEAKER_00 29:21

Um yeah, so it kind of, I mean, it depends a little bit on how big of a spiral spiral we're talking about, right? If you are in the middle of a panic attack, um then there's certain things that we're gonna do a little bit different than um if you're just kind of feeling a little anxious um or unclear. And so generally speaking, uh breath work is a very helpful tool for calming down your nervous system, bringing you to a nice baseline that allows you to be more clear and more calm. And so when I'm working with people and we're doing that future self-meditation, I always have them do breath work before that to bring that baseline down, to get themselves into a physiological state that is calmer, more able to actually dream big and to picture that future version of yourself. But there's going to be times where you get caught up and so in your words kind of spiral, right? And so uh sometimes it is breathwork. Uh if you are not in like full on panic, right, then some of the ways to like like monk breathing, essentially, right? Where you're humming, right? And one of the things that people um, you know, coaches all the time will tell you, hey, take a deep breath, take a deep breath. Cool, great. But if you don't control that exhale, then you're gonna continue spiking your nervous system. And so you can try and breathe as deep as you want, but if you can't control that exhale, that's not gonna really bring down that baseline, right? To get you nice and more steady. And so focusing on the exhale, a controlled exhale, um, the breathing with like that monk breathing right there. If you are starting to panic a little bit, it can be very helpful because the humming actually is gonna help produce nitric oxide and and do other things. Um I'm a big fan of coal, um, you know, your face. Uh, if you're having a panic attack, don't jump in a cold tub, right? Like you're gonna just but your face, the back of your neck, um, things like that can be a quick little oof. Um the other thing that I'm a huge fan of is the body, move the body. Okay. When we get stuck mentally, often um we freeze, right? We talk about flight, fright, the flight, fright, or freeze, right? Um, and so we kind of can shut down and just freeze oftentimes when we get into those situations. And and so physically we don't even move. And the problem is we've kind of thought ourselves into this situation, so it's gonna be very hard to just think your way out of it. Um, and so you actually need to move the body. So I'm a big fan of like just doing some bodyweight squats, moving the body, getting the blood flow, getting everything moving, oxygen to the brain, all of that. Um, and so different tools to pull from when you start to kind of get out of alignment there to bring yourself back to a place where you can then more clearly look forward at okay, what is the next best move? I love that.

SPEAKER_01 32:45

Um I had heard people talking about um like cognitive questions too, to try to get themselves out of some of those those spots too. Sure.

SPEAKER_00 32:56

So uh can you tell me about that? 100%. Like that's where, like I said, oftentimes we've kind of thought our way into this mess. Um by and large, when we have are experiencing anxiety, it's nine times out of ten, it's in our head. It's it's not because there's actually a physical threat that is requiring our system to light up, right? It's we've thought about worst case scenarios. We've thought about, oh my gosh, what if this happens and then this is gonna happen? Oh, it's all gonna go like we just start step by step down that that spiral. And and so being able to question, doubt the doubts, right? Like if instead of saying, well, what if this happens and everything's gonna go to hell, right? Well, what if it doesn't happen? Right, what if I fail at this? Cool. What if you succeed? Right, right. Instead of what if everything goes wrong, what does that look like if it goes right? And being able to just throw a little bit of a wrench in that and pause can really help you understand that, oh, I guess there is a different path. There is a different feeling. And so the thing that's crazy is your brain doesn't know what's what reality is. Okay. Those feelings of anxiety and things that shut down, it doesn't matter if there's really a bear chasing you or not. You have told your whole system there's a bear chasing me. Right? This is how we have to react. We we go into that self-preservation, and and so you have to um question of you know, more or less ultra, right? Am I actually am I in danger right now? Look around, right? And and if you're not, okay, cool. That's one one thing to check off that list of of questioning and doubting those doubts. And so um, I'm a big fan of working on that internal narrative and working to build yourself up instead of tear yourself down, right? Look for the ways, again, that life's happening to you instead of like for you instead of to you. And so um being able to kind of glean what you can from those different situations is really helpful.

SPEAKER_01 35:26

I love that. Um, you know, it's one of the things, too, is because if you can reframe things and look at it, I I love that first of all, the freedom of the reframe of life is happening for you instead of to you, because it's so true, you know, and it's like you are but you know, it's all about being proactive versus reactive as well. You have to sit there and sit there and to be a proactive force in your life instead of just going through it again and again and again, you know. But yeah, one of the things too is like I I I try to find this, and this is good for business entrepreneurs, it's good for anyone, that if you feel stuck, there are things that you can do. There are tools that you can do because it's like you might have used these techniques for just athletes, but man, it it works for everyone because everyone deals with the mental overwhelm and these challenges at times. How do you think people can apply these tools in other areas of life besides just sports?

SPEAKER_00 36:25

Um so if you recall, I actually kind of later transitioned toward athletes. Um and so I actually have worked with entrepreneurs quite a bit. Um, having been an entrepreneur, having grown up in an entrepreneurial family, it's one of those things that was very natural for me because I understand what that is like. And so I actually uh have worked with several entrepreneurs over the years. And and so one of the things that's interesting is when you're working on marketing and you have to kind of more or less pick a lane where it gets hard is when the things that you teach people have overlap into other areas, right? Those foundational principles of taking an intentional approach to your life is applicable to all humans, right? But to be direct, if I come out and I say, hey, what I teach helped everybody, then everybody says, hmm, BS. Like, there's no way that that these things can actually help everybody. And so because I work with athletes the most, it's much more natural for me to gear my marketing towards that. Um, and I actually I recently um so one of the things that after my brother passed, I I kind of was like, okay, I want to help people, I want to, my my bigger why is to invite more light into the world. And as I look for the different ways to do that, one of the things that kind of kept coming up over and over again was was putting something together that was like a course. And and originally I was gonna kind of like build this whole like three-month thing, and it's gonna be all these, you know, check boxes and whatever, and and this whole course, and as I was doing my own work and my own future self-meditation and all that stuff that that I coach people on, it was very clear to me that the answer was a mini course and it had to be$39 because my brother was 39 when he passed. And for me, this last year, as I was leading up to my 39th birthday, it was very clear what I needed to do. So I built this mini course. Um, I got it done, I think like two days before I turned 39. Um, it was a lot of late nights, a lot of work and everything, but it was um putting all these things together to just start the foundation, right? And in the frequently asked questions, I put in there, hey, is this just for athletes? No, it's for all humans. But the problem is you have to kind of market a little bit to um to certain populations, or you have to kind of pick a lane. And so for me, most of my work is with athletes, but the things that I work with people on um are 100% applicable to everybody. And so whether you feel stuck as an entrepreneur, whether you feel stuck as a parent, as whatever that is, the things that can help you to calm down your nervous system and to take that intentional approach of forward looking and making the right, that next best move are applicable, period, to everybody.

SPEAKER_01 39:46

I love that. If someone wants to find out more about what you do and the information you teach, where should they look for that information?

SPEAKER_00 39:54

Uh I would direct them to um my socials are a good spot, right? LinkedIn, I'm fairly active on, and Instagram, uh, it is the NeuroPro. Um, but for looking at a lot of those foundational pieces, go neuropro.com is where you can see about the course, a bit of the backstory and the things that I work with people on. Um, like I said, part of part of my bigger why is to invite more light. And I'm only one person, I don't have unlimited bandwidth. And so um, this was a huge labor of love to make it very acceptable for everybody to start building that life of intention that they want.